What the visitor sees
An ad about one trip leads to a page on your own site. The page shows your logo, the trip and its price, and the travel agency. It waits a few seconds, which you choose from none up to 30, and then sends the visitor on. A button lets the visitor continue at once.
An ad that links straight to a tracking link never loads a page of yours. The ad click is dropped and the visitor never meets your cookie banner. A page of your own gives the ad click and the banner somewhere to land.
You can also let the booking buttons in your results widgets go through the same page, and the links in your product feeds follow them. Product feeds are a separate feature.
- Your logo and the travel agency's logo side by side
- The trip and its price, in view for the whole wait
- A countdown you set, and a button to continue at once
- The click from Meta, TikTok or Google and your campaign tags carried on to the travel agency
Out of the Facebook and Instagram browser
Ad clicks on Facebook and Instagram often open inside the app. That in-app browser is separate from the visitor's own browser, and what it stores is lost when the visitor closes it. You can switch on a short prompt that asks the visitor to continue in their phone's own browser instead.
On Android the prompt has a button: one tap opens the page in the default browser, and Instagram may ask the visitor to confirm that they are leaving the app. On iPhone there is no such button, so the prompt shows a few short steps: open the menu at the top right, choose to open in the external browser, and the page carries on by itself.
Whichever way the visitor leaves, the visit and a yes to cookies follow them into the real browser. A no is not carried over, so the real browser asks again.
The prompt is off by default and costs the visitor one extra step. Switch it on where Facebook and Instagram ads are a large part of your traffic.
What to set up
The page is a normal page on your site with the redirect widget on it. A few things make it work as it should.
- Your cookie banner on the page, the same one you use on the rest of the site. Without it the visitor's answer is unknown, unknown counts as no, and no conversion is reported back to your ad platform for that visitor.
- The widget from your console on the page, with the code the console gives you, so the wait and the prompt follow the settings you saved.
- The page kept out of search engines. It only forwards visitors, and a page like that can look like a doorway page to Google.
- A test click: press a booking button yourself and check that you end up at the travel agency.