From first view to booking
The funnel shows where readers drop off and where they move on. It has seven steps.
The last three steps come from the travel agency's own site, so they show up only for agencies with Kompare tracking installed. A table shows which agencies are covered, so you can tell a gap in the data from a lack of interest.
- Saw your widget
- Pressed search
- Searched
- Went to the travel agency
- Reached the agency's site
- Started booking
- Booked
Learn what your audience wants
Beyond the funnel, the dashboard shows what your readers look for. Use it to decide which destinations to write about and where to place your widgets.
If you have switched on AI search for a widget, you can read your readers' conversations with it, newest first. Filter for the ones that were refused, failed, found no trips, led to a click or led nowhere. They show which questions your audience asks that your widget cannot answer yet.
- Search volume per day and the most searched destinations
- The filter combinations readers use most, and how many trips match them on average
- Performance by niche and by traffic source
- Returning readers, grouped by when they first visited
- Paid clicks, every click-out followed into the travel agency's booking flow, and your product feeds, each in its own view
- If you use the AI Article widget, a separate journey with page views per article
- In each widget's settings, a table of travel agencies with clicks, sales, commission and what you earn per click and per sale
What the numbers mean
A few definitions, so you read the dashboard the way it is built. Days follow Danish time.
The dashboard is not real-time. Figures are cached for up to an hour. You can refresh the statistics at any time and the dashboard once an hour.
- A page view counts once, even if the page holds several widgets
- A click-out is a reader sent on to a travel agency
- Conversion rate is approved sales divided by click-outs
- Revenue counts approved sales only. The funnel's last step also shows bookings that are still pending or disputed
- Click-outs are counted on Kompare's servers, so ad blockers cannot hide them