From trips to a running catalogue
You choose which trips go into a feed: niche, destinations, travel dates, price range and traveller mix. A feed can hold one item per trip or one per hotel, in Danish or English. Only trips from travel agencies that work with Kompare are included.
Kompare builds the file overnight. A run that finds no trips does not replace your last file, so a feed is never swapped for an empty one. You build and preview the feed in your console, then connect it to one or more ad channels.
- Meta: once connected, Kompare registers the scheduled fetch in your catalogue, so the fresh file is picked up after each night run
- TikTok: the same for your TikTok catalogue
- Google Ads: you add the feed link once as a scheduled upload in Google
- Any other tool: download the file through a private link, which you can replace whenever you like
- Traveller groups: by default the items are shared across groups such as couples and families by what visitors search most, and every item names its group
- Labels on every item, such as niche, country, destination, discount and duration, so you can build product sets in Meta
Retargeting and branded ad images
Publishers can keep the trips their visitors looked at in the catalogue. A visitor who opened a trip on your site can then be shown that same trip in an ad, and the catalogue holds the item to match it. Your ad account also needs to know what visitors looked at, which the ad platform conversions from Kompare report for you.
The template editor lets you design an ad image once. Each trip is drawn into it with its photo, price, rating, logo and destination, in Danish or English and in several ad sizes. Every ad built on a template feed carries the design of the template and the price of its own trip.
An add-on for publishers and travel agencies
Product feeds are an add-on, not part of the base platform. The branded ad image templates are an add-on as well. Publishers add them under Subscription in the console, and Kompare switches them on for travel agencies. Say that you are interested when you join the waitlist.
Publishers get feeds that link through Kompare, so every ad click is attributed to you, shows up in your analytics, and a booking that follows is tracked like any other sale. Travel agencies get feeds of their own trips that link straight to their own site, not through Kompare. You run the campaigns in your own ad account.