What you see in the console
The dashboard gives you the overall picture. The Results page breaks it down by publisher: bookings, booking value, ROAS and the share of your booking value each publisher accounts for, plus booking value by niche and your top destinations.
The Traffic page has three tabs. Click-outs counts the clicks Kompare sent you. After the click shows what happened on your site next, as the Kompare script reported it. Log lists the clicks one by one. Click-outs and After the click answer different questions, so they are kept apart instead of being blended into one number.
Bookings and the After the click tab rely on the Kompare script on your site. The Click-outs tab, the click log and the export need nothing on your site.
- Click-outs: clicks, click spend, clicks that ended in a booking and the conversion rate, against the previous period
- The same traffic by publisher, niche, destination and trip, with clicks from widgets next to clicks from product feeds
- After the click: visits and unique visitors from Kompare, bookings, the conversion rate and the publishers behind your visitors
- The funnel through your own checkout, step by step, to see where visitors drop off before they book
Every click, and what it cost
The click log lists every visitor Kompare sent to your site. For each click you see when it happened, the publisher, whether it came from a widget or a product feed, the niche, the trip and the price shown at the time, the price the click was charged at, and whether it ended in a booking.
A click keeps the price it had when it happened. If a price changes during a month, the clicks before the change keep the old price, and the traffic view shows each price with its number of clicks and the total.
Some clicks are not charged. A click over your click cap still reaches your site, but it is free, and the log marks it. A click that never got a price is not charged either, and the log says so.
- Filter by priced, free because of a cap, or without a price
- Filter by widget or product feed
- Show only the clicks that ended in a booking
- Download the page you are looking at as a CSV
Check your invoice with the click export
The click export is a line-by-line file of the clicks Kompare bills you for, made so you can check an invoice instead of taking a total on trust. Send it on a schedule, for the previous month or the previous week, or create one whenever you need it.
A monthly export also shows whether its total matches the total reported for billing that month. If it does not, the export says so and tells you to contact support. A weekly export, or a month with nothing reported for billing yet, is not compared, and the export says that plainly instead.
The email you get holds a link, not the file. Opening the link needs a sign-in to your Kompare account.
- The previous month or the previous week, on a day you choose
- CSV or JSON, sent to up to ten email addresses
- An export on demand, when you do not want to wait for the schedule
- Files are kept for 12 months