Choose which trips a campaign covers
A campaign is a name, a set of rules and what it changes. The rules decide which trips it covers. A trip has to meet every rule, and new trips that meet them are covered automatically.
You pick hotels by name from the trips you have on sale now. The other rules use the fields your trips already have.
- A country or a destination
- A hotel
- An arrival week, month or date
- A price range per person
- Board, star rating, trip length and transport
- Details of the niche, such as ski pass included or green fee included
- The booking date, to run a campaign only for a period
Check it, then save it
While you set the rules, the form shows how many of your current trips they cover out of all of them, split by niche, with a few examples that show trip length and arrival date. If the rules match no trip, it says so, so a mistyped value does not turn into a campaign that never applies.
If other campaigns cover some of the same trips, the form lists them and says which settings each one decides. Each setting is decided on its own: where campaigns overlap, the highest value wins for the commission, for the price adjustment and for the click price.
A campaign can set the commission, a price adjustment, a click price or any mix. What you leave empty keeps your normal terms.
A campaign with a rule on arrival weeks returns every year, because a week number carries no year. A campaign limited to a period ends when the period does.
Publishers hear about it, and spend has a ceiling
When you create a campaign, each publisher whose widgets show your trips in the niches it covers gets a notification, and an email unless they have turned it off. It names your agency and the campaign, the trips it covers and what it pays against your standard terms, with the publisher's own share. Publishers are told again when you change or delete a campaign. On a sale that a campaign priced, the publisher sees the name of that campaign on the sale.
Where you pay per click, click caps keep spend in check. A daily cap limits how many clicks one visitor can cost you in a day. A monthly cap limits the clicks you pay for in a calendar month. Clicks over a cap still reach your site, and you are not charged for them. Your traffic view shows how much a cap saved you.